"Question-Air has always been and still continues to exist as one of London's leading independent boutiques over the past 16 years" Drapers Record.
Question Air philosophy, brands and direction.
There are currently 6 boutique stand alone stores positioned in varying affluent areas of London, where the brand philosophy is to deliver desirable designer products to a fashion conscious consumer. With a buying ethos that supports our philosophy we carefully select brands that deliver kudos and brand synergies thus complimenting each other.
Question Air was the pre cursor to the movement that witnessed independent fashion and lifestyle boutiques pop up all over the capital. It's innovative strategy of buying, has ensured that Question Air as both a store and brand, can be trusted for its portfolio of on trend and desirable product.
Question Air's commitment to sourcing new and contemporary brands and introducing them to the UK, is second to none. A globe trotting buying team continues to intelligently source a fine balance of established, hard to find and new brands, to choose from.
The extensive brandlist portfolio consists of revered/respected designers such as Vivienne Westwood, Paul & Joe, Anna Sui, By Malene Birger, Yoana Baraschi, Antik Batik and recent additions Rebecca Taylor, HIGH and Kaviar Gauche that are receiving a high volume of both press and consumer attention.
There is also our 'Denim Division' that consistently remains one step ahead of our competitors as a result of our 'on trend' buying policy with names like Current Elliott, Paige and Citizens of Humanity.
Moving forward we have secured Rupert Sanderson for next season and Marc by Marc Jacobs for Spring Summer 2010, to continue our positive brand development and image.
Fashion forward, destination shoppers, locals and celebrities visit one of our 6 stores to snap up the diverse range of ethereal and beautiful clothing, footwear and accessories to make them stand out from the crowd.
Question Air continues to be 'the' independant for the individual.