Mother Denim was created in 2010 by a denim dream team: Lela Becker, former President of Sales for Citizens of Humanity and Tim Kaeding, ex-Creative Director of 7 For All Mankind. The duo built Mother Denim around a concept of soft fabrics, a tough personality and an irreverent attitude. The brand slogan is Mother Loves You; and Mother Denim customers love the brand in return for its magic mix of technical fabric innovation and super-flattering fits.

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