Mother Denim was created in 2010 by a denim dream team: Lela Becker, former President of Sales for Citizens of Humanity and Tim Kaeding, ex-Creative Director of 7 For All Mankind. The duo built Mother Denim around a concept of soft fabrics, a tough personality and an irreverent attitude. The brand slogan is “Mother Loves You” and Mother Denim customers love the brand in return for its magic mix of technical fabric innovation and super-flattering fits.